Long time no see guys. I apologize for all of that. On the bright side I think I finally made it over the hump as far as training for work, however as I am doing better I am now becoming busier with various meetings and trying longer and harder to sell to keep the money rolling in. So as far as future goals we’ll see how those go, I may go back to month to month-based goals as that enables me to look at the big picture perspective.
Unfortunately, I never took a before picture, but here is where I ended.
As you can see starting from the top I came short on the blog and the social media aspects. I could’ve tried harder and put more work into it, but with the not getting WIFI at my apartment for 2 weeks and all the issues I had to deal with at the complex and learning everything for work it was probably a good thing to but that on the back burner. Same goes to click through rate and blog posts as they are tied together. I do have 3 referrals for Bespoke Post however I don’t think anyone has bought anything yet because I haven’t received any instore credit. I did finish the book “Rise and Grind” by Daymond John and I loved it. It had some of the other big names I’ve been reading like Gary Vee and Grant Cardone and some smaller ones that I like, for example the 2 guys that created the MVMT watches which I own. Side money came in low but oh well, I need to focus less on that and more on sustainable passive income and work on making more active income will I have the opportunity this summer to grow my income more than ever before. I had an incredibly ambitious goal of 20 sales for Premier Roofing by the end of the month, I only was able to really work 2.5 weeks for that and I had 12 and the best guy in the office had 16 with 3 weeks so I wasn’t far behind the leader.
I’ll be sure to keep you guys updated with what I am doing?
Also, yay or nay on the selfie video style format on Instagram? Let me know.
I just got done reading “Crush it! Why NOW is the Time to Cash In on Your Passion” by Gary Vaynerchuk and while the book is a little old I really enjoyed it. It was published in 2009 which is ancient in terms of social media. The concepts however still exist, and it is a great viewpoint of emerging platforms coming into the scene which may help you catch the next big wave in the social media world. Without further delay let’s look at it!
Chapter 1: Passion Is Everything
In this chapter Gary Vaynerchuk describes his previous endeavors and what it took him to get there. He describes his three rules he lives by.
Love your family.
Live your passion.
These are his guidelines which have proven effective and have made him happy in his life. “Since the only investment it takes to use these sites to grow a business is ridiculous amounts of time and hustle, these platforms are open to whoever has got the chops to get in the game.”
“Social Media = Business Period”
An important lesson to take away from this chapter is “No matter how successful you get, you can not slack off or the grass is going to grow, the paint is going to peel, and the roads will start to crumble. Stop hustling, and everything you learn here will be useless. Your success is entirely up to you.”
Chapter 2: Success Is in Your DNA
This chapter essentially can be summed up as stick to what you’re good at and “you gotta be you”. We also get a little perspective from GaryVee and his younger years of trading baseball cards and learning about the wine and liquor store business. “I knew from my experience with the baseball card business that people want to be told what’s good and valuable, and that they enjoy feeling like they’ve been turned on to something not everyone can appreciate.” This quote is then followed by, “storytelling is by far the most underrated skill in business.” I believe this to be very true, having good story telling skills, communication skills, being personable all helps in the world of business.
Chapter 3: Build Your Personal Brand
“Wine Library TV was neve about selling wine on the Internet. It was always about building brand equity.” In this chapter GaryVee talks about how to build your personal brand. While explaining why authenticity is key, how quality filters people out and the cream always rises, and how your personal brand is the same thing as a living, breathing resume.
“Developing your personal brand is key to monetizing your passion online. Whether you’re delivering your content by video, podcast or blog it’s the authentic you, the one thing that is guaranteed to differentiate you from everybody else, including those who share your niche or business model. The thing that most people don’t realize is that in today’s world your business and your personal brand need to be one and the same, whether you’re selling organic fish food or financial advice or jus your opinion.”
Chapter 4: A Whole New World
In this chapter GaryVee talks about the evolving world and how being innovative and adaptable to the circumstances is going to allow many more opportunities than the old style of business. He describes how you need to plan your future. How you should start building your brand equity and work on things on the side, which we will get to in a minute.
Chapter 5: Create Great Content
“To monetize your personal brand into a business using social marketing networks, two pillars need to be in place: product and content.” To do this you really need to know your stuff and be constantly absorbing information and content about your subject. GaryVee suggests that you need at least 50 blog topics that you’re amped to write about to get a feel for the situation of your blog. Then you need to tell a story about the topic. “Tell me your story, and if you’re good, I’ll come back for more.” “Communicate with me, because whoever is the best communicator will win.” In order to create great content, you can’t lie to yourself about your abilities to deliver quality information. “Am I good enough to be the best blogger about tech in the world?” is an example of a question that you must ask yourself and have a solid “Yes!” answer to. Choosing the correct medium is critical, if you’ve ever seen Gary Vaynerchuk his enthusiasm and loudness makes him a perfect fit for a video or vlog format. “Today, everybody else can make $40,000 to a million, so long as they can nail the correct combination of their medium and passion.” “Know yourself. Choose the right medium, choose the right topic, create awesome content, and you can make a lot of money being happy.”
Chapter 6: Choose Your Platform
Your three options are video, audio, or written word, you must choose the platform that works best with your DNA. Although I personally use written word at the moment I think this Summer I will begin to move to video and venture out to YouTube and Vlog format. “Your website is for communicating logistics and facilitating sales; your blog is for communicating the essence of your brand.” In December 2008 GaryVee used social media and traditional advertising methods for his winelibrary.com to promote a free shipping code. The social media promotion which was free, outperformed the conventional advertising by a factor of 10. This is an example of platform is everything.
Mr. Vaynerchuk then talks about Tumblr and WordPress the two dominant blog platforms and both are still relevant even today. Tumblr’s ability to tumble posts is the word of mouth you want from your audience and other apps that have similar features are critical in expanding your brand. Call to action buttons are always important to continue the chain of communication with your audience, and eventually sell them your product. He then talks about Facebook and the importance of your own profile and then your fan page. “If you’ve been using a regular profile or created a group for your business, don’t take it down. Simply leave a link on your old profile or group page that feeds to your new fan page.” Twitter, one of GaryVee’s most powerful brand-building tools. “First, it has incredible endorsement power.” “Second, it’s a press release opportunity, allowing companies and businesses to have a closer relationship with their consumer.” “Third, Twitter is a research and development tool that allows you to crowdsource.” “Fourth it allows even your most mundane questions to become opportunities for conversation.” “Fifth, it’s a great vehicle through which to spread your commerce-driven intentions.” “The best use for Twitter, though, is to lure people to your blog.” GaryVee then shares the simple most powerful, best business tweet of all time. “What can I do for you?” Don’t forget you’re in business to serve your community.
“If your blog is your home, platforms like Twitter and Facebook are your vacation homes. You can’t do long form content on these sites (well, you can, but its not effective and I don’t recommend it)”.
He then talks about video content sites including the power player still today, YouTube. He very rarely uses analytics and trusts his instincts over numbers. Lastly you must differentiate yourself from your peers, and he will explain that in the upcoming chapters.
Chapter 7: Keep It Real…Very Real
“Your DNA dictates your passion-whatever it is you were born to do; being authentic, and being perceived as such by your audience, relies on your ability to ensure that every decision you make when it comes to your business is rooted being true to yourself.” You should invest in the important stuff and that’s not cameras or microphones, no, that is your content, your passion, your knowledge. “If you want to dominate the social media game, all of your effort has to come from the heart”. Hustle and patience are the next two items of discussion, there’s plenty of other books and videos on hustle, I’ve already reviewed one, “The 10X Rule” and I will review another one soon “Rise and Grind”. Reference those books and articles as that is their main topic. Patience is self-explanatory, but we are often not patient. GaryVee says he gets people saying they haven’t seen any results and they’ve been working on their blog for 6 weeks. I can say from my own personal experience that I’ve been working on this blog for about 5 months and we are finally getting some traction, all things worth doing in life take time to get there.
Chapter 8: Create Community: Digging Your Internet Trench
Creating community is much more important than the design of your blog. This is done by starting conversation with your audience. “To create an audience for your personal brand you’re going to get out there, shake hands, and join every single online conversation already in play around the world about your topic, Every. Single. One. “At a certain point, your business will start gaining eyeballs and your community focus will change. Whereas at this point you’re initiating contact with anyone who might have an interest in your passion, later you will spend these late-night hours responding to the people who have responded to you. Building and sustaining community is a never-ending part of doing business.” You do this by using all of your tools and platforms and seeking out every mention of your topic and commenting on every single tweet, blog post, forum post etc. that you can find and then do it again and again and again. I can say from experience the little I have done this for blogs and Instagram it has worked. It just takes lots of time and hustle to pull it off in the large scale. You must then capture your audience and I have struggle to do this with my own blog and would love to hear any advice from my viewers. “The day you see that one person is reading or watching or listening to you is a day to celebrate.”
Chapter 9: The Best Marketing Strategy Ever
Chapter 10: Make the World Listen
Here is the step by step guide for the rest of your life to achieve what is described in this book.
Go to GoDaddy.com and try to buy your name in both .com and .tv
Start a WordPress or Tumblr account to host the domain you just bought.
Hire a web designer for your website.
IF you’re filming a video blog, buy the $150 flip cam, something small, light and hopefully HD to film anywhere at any time.
Create a Facebook Fan page
Open a twitter account with your domain name
Open a Tube Mogul if you are doing video. Open a Ping.fm if you are doing a written blog.
Start pumping out content.
Tweet or post your content to distribute to your platforms.
Go to Search. Twitter and start searching terms relevant to your topic, and start following them.
Go to blogsearch.google.com and start leaving comments on topics relevant to your content.
Join as many active Facebook groups relevant to your topic as possible.
Rinse and Repeat.
Do steps 5-8 and 12 over and over as long as your brand exists. “Anything is better than zero” but also “the longer you hold out to monetize your blog, the better.”
Chapter 11: Start Monetizing
“Here’s a better idea: #1—classy banner ads, which appear at the top or bottom of your site (don’t overdo it!). #2—Go to google.com, search your subject matter, and check every blog and website to see which companies pay for Google AdSense ads to be posted. Cold-call every relevant company that is buying space on Google AdSense—they’re already spending the ad money on the Web, why not spend it on you? You can find a video on this topic on GaryVaynerchuk.com:” Speaking engagements, Affiliate Programs, Retail, Articles, Seminars, Books and TV, Consulting, Advertising redux, are all examples on monetizing your brand and there have been significant improvements and all of these fields, so I would recommend newer information than what is provided here.
Chapter 12: Roll with It
Be prepared to continue repeating what makes you successful but be ready to adapt to the changing environment considering the great speed at which social media changes nowadays. Put out fires and situations quickly through the use and ability to reach out using social media is very important in retaining your brand equity. Spot latest trends as they begin and hop on the train early to give yourself a big advantage over the slower moving businesses in your sector.
Chapter 13: Legacy is Greater Than Currency
We are all in the public eye now, we are constantly adding to our footprint on the internet. If things go wrong, there will be no where to hide as your whole brand is available to see. Thinking long term and knowing what you do and say today can affect your future is an important thing to remember in your early years of building your brand. “Legacy is the mortar of successful, lasting brands.
Conclusion: The Time is Now, the Message is Forever
“true success—financial, personal, and professional—lies above all in loving your family, working hard, and living your passion.”
As always thank you for reading this article, I hope you gained some value information from this review and synopsis of “Crush It”. This book has provoked me to take a hard look at my blog and my personal brand and what I want it to be in the future and I look forward to shaping my brand from what I’ve learned in this book and what I intend to learn from “Crushing It”.
Man, that was a quick one, a very short and busy month let to some disappointing results but lets not beat around the bush and dive right in.
Looking at the Instagram items, posts and followers were close to the target, again it was a too little too late scenario and its hard to make up for the days with no posts. Overall, I’m not disappointed with this one, I put a lot of effort into it and it was very close just didn’t want to compromise my content for hitting the target, but I may have already… more on that later. Moving to the blog objectives, 40 blog posts and 400 visitors, yea neither of those were going to happen. Had I continued pushing the paid advertising as hard as I did the first half of February then maybe, but without that the views are organic and very low. As I have said before, writing blog posts requires a lot from me, I must be in the mood and mindset to write these up and if its not there then the writing quality is trash and it’s a slow process.
Related to the blog is the mailing list, and I looked at a plugin for it on WordPress, but I don’t think it was ever implemented, at least when I went on the site I never found a form to fill out. Again, related to the blog, affiliate sales still have never took off, of course its much harder with low traffic on the site. Same applies to the Shopify referrals, I had 10 clicks through the site and I never had one go through with the full signup process.
Changing gears again we look at the two book goals, Sell or be Sold, and RentalPropertyEmpire. I finished and posted on Sell or Be Sold, terrific book, great content, it may have persuaded me to take a sales internship this summer, updates to come soon on that. Here is the link for the article though, check it out! http://bsquared.website/2018/02/28/sell-or-be-sold-how-to-get-your-way-in-business-and-in-life-grant-cardone/ I just started Rental Property Empire tonight actually, so far, its pretty basic information I already knew hopefully it picks up in fresh content though, approximately 15% through it.
Last two girls include credit cards and interviews. Despite the check marks the credit cards didn’t get paid off the way I wanted them to so that was rather disappointing, as far as the interviews, the Spring Career Fair at my school was rough this year. Lots of full-time and co-op opportunities but not much for summer interns so that wasn’t good. I did get 2 interviews though, one for the sales rep and one for a steel company. There may be more opportunities coming up but that’s all I have right now.
About the Instagram issue noted above, I have two screenshots from my account tonight. You can see there is a strong inverse correlation between action and discovery and I don’t know why. I have been posting frequently (probably too much but was going for the goal) and I think that may have something to do with it. But I am looking for more link clicks, engagement, and followers. I am getting them slowly but surely, but I would like to master Instagram to deliver the best results for my blog.
Looking forward March is a crazy month at my school. I have 2 tests next week, St. Pat’s, another testing week, then spring break. My philanthropy week is also soon after in April and my team and I are putting in tons of work lately to get that all ready to go. I have made accommodations to my goals by covering the whole month of March in this next set. Hopefully I can deliver stellar results to make up for the last couple disappointing performances. At first I set the bar relatively low for my goals, the more I looked at them the easier they looked and I decided I needed to keep pushing myself so I cranked them back up to a tougher target.
As always let me know what you think, and if you have any suggestions or comments those are always appreciated.
As you may know I am extremely data driven. I love numbers and finding trends and all that kind of stuff, that probably why I ended up studying engineering. Anyway after 2 solid months of putting my heart and soul into this blog or as much of both as I could I wanted to look at what I had and see if I couldn’t find any trends or anything special with it. Hopefully by the end of this I can give other bloggers out there some tips and advice or if you have any please share it with me!
Below is the stats board for January 2018.
Unfortunately, I didn’t think I could fit everything well in one screen snip, but I had 152 views and 97 visitors. Fairly respectable for a full first month’s effort. At this time, I was experimenting with Facebook advertising as you can see 55 of my views all of which were driven by the Modern Long Term Stock Market investing book drove many of my visitors and views. Instagram contributed 27 visitors and search engines managed 7 visitors. If you turn those all into percentages it would read 56.7% Facebook, 27.8% Instagram, 7.2% search engine. All should be noted that many of the views came within the United States and the runner up was UK with approximately 10% of the total views. About $29 was spent on advertising in January.
Next up we have February 2018. While not completely over we are pretty darn close so we will call it as we see it.
February boosts 260 views and 177 visitors, a sizeable margin over January. Now with 2 front runners for article views, both Freedom Funnel and Millionaire Booklet were advertised heavily. The runner up 10X Rule didn’t do bad either. Facebook comprised 125 out of 177 referrals, Instagram 35, search engines 7 it looks like. In percentages we have Facebook 70.6%, Instagram 19.8%, and Search engines at 4%. Lets also look at viewership. Majority United States again comprising of 64% of the demographic, and UK in second with 16.5% of the demographic. Advertising costs for January were about $43 maybe slightly less than that.
Digging further into the data we find that both January and February had 8 new blog posts each so that remains a consistent factor. I also cut down the Facebook advertising after mid-February, I was at 150+ visitors around that time as well. The lack of effort in the second half of February killed the growth of this blog. I have mentioned in earlier posts my extra effort required at school around that time prevented some of that growth.
After looking at the above data, I can deduct that advertising has a direct correlation to viewership however I still have not made any income from the blog in terms of referrals to apps, amazon affiliate sales, or any other revenue of that manner. Until I can increase my income organically I will be taking it easy on the advertising costs. I have been putting more emphasis in my Instagram account and hope that will drive future growth. I believe more posts and the catalog of old posts will also increase visitors and viewership. I am currently working on setting up a mailing list to further hit on returning visitors and keep the blog growth steady.
Hopefully this gave you all some insight on what’s going on behind the scenes here at B^2, please let me know if you have any suggestions!
Hey everyone, first off, I just want to say I am so sorry for this coming out as late as it is. I had a couple tests, the career fair at my school, fraternity and philanthropy matters that were taking up a lot of time, and unfortunately it isn’t going to get any better. I had a function this past weekend and forgot my laptop charger and put me very far behind and has caused some of the time issues that led to the above-mentioned items to take priority. Excluding that hiccup this has been the busiest semester I’ve ever had and them I’m adding to that with this blog and everything else I’m trying to do. If you have any suggestions or advice I’m all ears because this quite a serious matter.
Anyways let’s get to it! Below is the goal screenshot.
Like I mentioned above I had the career fair at my school which is a huge deal and I needed to get myself out there and try and get a job for this summer. I decided to have my resume revised and getting applications out early would help me out tremendously and added those items to my goal list and accomplished both. I’ve been trying to build my brand/establish my presence in the world and I feel like Instagram is a very good platform to do that in for what I am doing and what demographic I am targeting so that’s why my current and future goals will revolve around it. I came one post short for my Instagram goal and that really came down to me scrambling the last 3 days trying to post useful content and taking time to find that great content. I did hit my followers goal though! On that note I would like to ask my readers, do you have any issues with losing followers on significant levels? I’ve seen a drop in 5-10 followers on some of those days and it was extremely puzzling so if anyone has any suggestions or advice on that again I am all ears.
Reading the 2 books above and the one I am currently reading, Sell or be Sold, has rekindled my passion for learning and reading that has been gone for quite some time now so that was refreshing to experience. I encourage everyone if they think a book would benefit them and I’ve read and reviewed it to check out the review before you buy it and get an idea if it is for you or not. I also think honesty is crucial and I will also tell you if you should buy the book or not regardless if I affiliate link it or not.
Next goals I will cover regard the blog, 35 blog posts and 100 visitors. Let me tell you first and foremost I occasionally dread writing these posts. I’ve never been much of a writer, but I am passionate about teaching and this seems at the current time the most effective way to get my message across under the given circumstances, so that’s why I blog. On that note, 26 blog posts are very short of 35 and I realize I set my goals on the upper end of the spectrum. I would have normally said I set my goals too high, but I really didn’t take enough action to create the content to write 35 blog posts worth of material and to do the actual writing itself. You can find that life lesson in The 10X Rule. The back half of this month’s goals will be posted at the end of this article, but you can see I did not take a very ambitious approach with blog post goal for the reasons mentioned above. I crushed the 100-blog visitor goal…. But it was mainly due to paid advertising through Facebook. Which is good, people are reading my posts and I’m getting a few clicks for the affiliate sales, but I need something sustainable obviously and you will see that in the next set of goals.
Next up affiliate sales. Oh man these have been rough, I had goals of 1 affiliate sale and 30 clicks across the board. We landed at zero affiliate sales and 17 clicks, I failed to reach either goal. These have continued to struggle since so I am asking my readers again, if you have any suggestions or advice for these please let me know. I really need to get some research in on how to best set all of those up when I get some time.
The side money challenge has more or less fallen off the wagon. I am quite simply trying to do too many things at once and I’ve always heard its better to full-ass one thing than half-ass two things. So, while I am still tracking it and I was at $227.50 / $400 it has not been my main priority at all. Investing referrals! I failed to get a referral for the following investing apps I use, Robinhood, stash, and acorns. I think I am simply late to the game and incorrectly targeting my audience. My main demographic is already people who invest so that doesn’t help me get referrals typically. At least those articles are out there forever, and the links still work so one day someone might stumble upon them and start using the app. The last item on the goal list was to pay off my Discover credit card. I paid off the equivalent amount on my Visa instead because the due date is sooner, so I’ll call that a win in my books.
My next set of goals are below, if you follow me on Instagram you’ve already seen these. I realize this isn’t very productive since these goals end in 5-6 days since it’s a short month but nonetheless this can give you an idea of where I was coming from and where I am going. They are up to date as of the morning of 2/23/2018. As you can see there is a long way to go and I got a bad start with the above mentioned time commitments mentioned in the first paragraph but I am determined to make a sizable dent in those goals.
So tell me what kind of goal setting do you do? Do you write your goals down everyday like Grant Cardone? Do you set short term goals like I do? Are you a New Years’ Resolutioner and quit about this time of the year?
Comment and let me know, I’d love to hear your feedback!