Blog analysis January- February

As you may know I am extremely data driven. I love numbers and finding trends and all that kind of stuff, that probably why I ended up studying engineering.  Anyway after 2 solid months of putting my heart and soul into this blog or as much of both as I could I wanted to look at what I had and see if I couldn’t find any trends or anything special with it. Hopefully by the end of this I can give other bloggers out there some tips and advice or if you have any please share it with me!

Below is the stats board for January 2018.

January stats

Unfortunately, I didn’t think I could fit everything well in one screen snip, but I had 152 views and 97 visitors. Fairly respectable for a full first month’s effort. At this time, I was experimenting with Facebook advertising as you can see 55 of my views all of which were driven by the Modern Long Term Stock Market investing book drove many of my visitors and views. Instagram contributed 27 visitors and search engines managed 7 visitors. If you turn those all into percentages it would read 56.7% Facebook, 27.8% Instagram, 7.2% search engine. All should be noted that many of the views came within the United States and the runner up was UK with approximately 10% of the total views. About $29 was spent on advertising in January.

Next up we have February 2018. While not completely over we are pretty darn close so we will call it as we see it.

February stats

February boosts 260 views and 177 visitors, a sizeable margin over January. Now with 2 front runners for article views, both Freedom Funnel and Millionaire Booklet were advertised heavily. The runner up 10X Rule didn’t do bad either. Facebook comprised 125 out of 177 referrals, Instagram 35, search engines 7 it looks like. In percentages we have Facebook 70.6%, Instagram 19.8%, and Search engines at 4%. Lets also look at viewership. Majority United States again comprising of 64% of the demographic, and UK in second with 16.5% of the demographic. Advertising costs for January were about $43 maybe slightly less than that.

Digging further into the data we find that both January and February had 8 new blog posts each so that remains a consistent factor. I also cut down the Facebook advertising after mid-February, I was at 150+ visitors around that time as well. The lack of effort in the second half of February killed the growth of this blog. I have mentioned in earlier posts my extra effort required at school around that time prevented some of that growth.

After looking at the above data, I can deduct that advertising has a direct correlation to viewership however I still have not made any income from the blog in terms of referrals to apps, amazon affiliate sales, or any other revenue of that manner. Until I can increase my income organically I will be taking it easy on the advertising costs. I have been putting more emphasis in my Instagram account and hope that will drive future growth. I believe more posts and the catalog of old posts will also increase visitors and viewership. I am currently working on setting up a mailing list to further hit on returning visitors and keep the blog growth steady.

Hopefully this gave you all some insight on what’s going on behind the scenes here at B^2, please let me know if you have any suggestions!

Until next time,

B^2

What did I do when the stock market corrected?

If you at all follow the stock market you know it’s been crazy these last few weeks. Especially with that little correction that we had. What did I do? Warren Buffett’s quote, “Be fearful when others are greedy. Be greedy when others are fearful.” Rang a bell.

On February 6th, 2 days into the correction I took my only positive position at the time (I had recently sold several other positions and reallocated money to make new positions and cost average down some positions) E.L.F. cosmetics and sold all that I had. It was a small position worth $300 and change and I took that and bought AAPL stock at $157.51, it later dropped lower than that in a second dip but prior to that it hadn’t been at that price since October 2017. I cost averaged down my largest position CHK, cost averaged down ATRS, and cost averaged down TTS. Now unfortunately at the time I was not prepared for this correction. I had no extra cash lying around to put into investment accounts, I did not have anything I could really sell to get the cash to take advantage of the correction and I did not pay attention to the market as much as I should’ve, and my attention was directed elsewhere (school).

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My actions would’ve been more calculated and drastic had I been prepared and prepped for this event. Let’s see how it panned out though. I sold ELF 15 shares at $20.01 = $300.15, today it trades at $20.84 so that results in a lose of $12.45 had I held the position. I bought AAPL at $157.51 and it currently trades at $173.78 = a gain of $16.27. As you can see I already came out on top had I not invested the other portion of the sale proceeds but let’s look at what that did. I bought 25 shares of ATRS at $1.92 and sold them all at $2.23 on February 15th, a $7.75 gain = 16% short term gain. I bought 27 shares of CHK at $3.12 which has been fluctuating tons since then, but fortunately CHK beat earnings big time and shot up ~ 25% yesterday. As I am speaking shares are at $3.35 = $6.21 gain over the duration of holding them. TTS had the opposite happen and did not do well with earnings. I bought 2 shares on Feb. 6th at $8.44 currently trading at $5.50 – a net loss of $5.88.

So overall a split-second decision and action that I made before class/ walking to class led to a $11.90 increase over 17 days (12 trading days). Now why does anyone give a shit about a less than $12 increase?! They don’t but I also don’t have big money, but that also was a 3.97% increase in under 3 weeks. Extrapolate that out and that’s 85% APY now those are some numbers people can get behind! Now looking back, I probably should’ve held out for 2 shares of AAPL but hindsight is 20/20 as they say.

Hope you guys enjoyed that little victory in my investing career! Let me know what you think or share what you did during the correction.

-B^2

February 15th Goal Update

Hey everyone, first off, I just want to say I am so sorry for this coming out as late as it is. I had a couple tests, the career fair at my school, fraternity and philanthropy matters that were taking up a lot of time, and unfortunately it isn’t going to get any better. I had a function this past weekend and forgot my laptop charger and put me very far behind and has caused some of the time issues that led to the above-mentioned items to take priority. Excluding that hiccup this has been the busiest semester I’ve ever had and them I’m adding to that with this blog and everything else I’m trying to do. If you have any suggestions or advice I’m all ears because this quite a serious matter.

Anyways let’s get to it! Below is the goal screenshot.

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Like I mentioned above I had the career fair at my school which is a huge deal and I needed to get myself out there and try and get a job for this summer. I decided to have my resume revised and getting applications out early would help me out tremendously and added those items to my goal list and accomplished both. I’ve been trying to build my brand/establish my presence in the world and I feel like Instagram is a very good platform to do that in for what I am doing and what demographic I am targeting so that’s why my current and future goals will revolve around it. I came one post short for my Instagram goal and that really came down to me scrambling the last 3 days trying to post useful content and taking time to find that great content. I did hit my followers goal though! On that note I would like to ask my readers, do you have any issues with losing followers on significant levels? I’ve seen a drop in 5-10 followers on some of those days and it was extremely puzzling so if anyone has any suggestions or advice on that again I am all ears.

Moving on I finished The 10X Rule and I am so happy I did, it was an incredible book with great content, advice, ideas and I believe it will be the foundation of my success for the future. I wrote a nice little review for it as well so if you would like to check it out click the link here. http://bsquared.website/2018/02/08/the-10x-rule-the-only-difference-between-success-and-failure/

I also finished 10 Ways to make Passive Income, not the same level of book but the link for the article is here as well. http://bsquared.website/2018/02/13/10-ways-to-make-passive-income-financial-education-youtube-channel/

Reading the 2 books above and the one I am currently reading, Sell or be Sold, has rekindled my passion for learning and reading that has been gone for quite some time now so that was refreshing to experience. I encourage everyone if they think a book would benefit them and I’ve read and reviewed it to check out the review before you buy it and get an idea if it is for you or not. I also think honesty is crucial and I will also tell you if you should buy the book or not regardless if I affiliate link it or not.

Next goals I will cover regard the blog, 35 blog posts and 100 visitors. Let me tell you first and foremost I occasionally dread writing these posts. I’ve never been much of a writer, but I am passionate about teaching and this seems at the current time the most effective way to get my message across under the given circumstances, so that’s why I blog. On that note, 26 blog posts are very short of 35 and I realize I set my goals on the upper end of the spectrum. I would have normally said I set my goals too high, but I really didn’t take enough action to create the content to write 35 blog posts worth of material and to do the actual writing itself. You can find that life lesson in The 10X Rule. The back half of this month’s goals will be posted at the end of this article, but you can see I did not take a very ambitious approach with blog post goal for the reasons mentioned above. I crushed the 100-blog visitor goal…. But it was mainly due to paid advertising through Facebook. Which is good, people are reading my posts and I’m getting a few clicks for the affiliate sales, but I need something sustainable obviously and you will see that in the next set of goals.

Next up affiliate sales. Oh man these have been rough, I had goals of 1 affiliate sale and 30 clicks across the board. We landed at zero affiliate sales and 17 clicks, I failed to reach either goal. These have continued to struggle since so I am asking my readers again, if you have any suggestions or advice for these please let me know. I really need to get some research in on how to best set all of those up when I get some time.

The side money challenge has more or less fallen off the wagon. I am quite simply trying to do too many things at once and I’ve always heard its better to full-ass one thing than half-ass two things. So, while I am still tracking it and I was at $227.50 / $400 it has not been my main priority at all. Investing referrals! I failed to get a referral for the following investing apps I use, Robinhood, stash, and acorns. I think I am simply late to the game and incorrectly targeting my audience. My main demographic is already people who invest so that doesn’t help me get referrals typically. At least those articles are out there forever, and the links still work so one day someone might stumble upon them and start using the app.  The last item on the goal list was to pay off my Discover credit card. I paid off the equivalent amount on my Visa instead because the due date is sooner, so I’ll call that a win in my books.

My next set of goals are below, if you follow me on Instagram you’ve already seen these. I realize this isn’t very productive since these goals end in 5-6 days since it’s a short month but nonetheless this can give you an idea of where I was coming from and where I am going. They are up to date as of the morning of 2/23/2018. As you can see there is a long way to go and I got a bad start with the above mentioned time commitments mentioned in the first paragraph but I am determined to make a sizable dent in those goals.

So tell me what kind of goal setting do you do? Do you write your goals down everyday like Grant Cardone? Do you set short term goals like I do? Are you a New Years’ Resolutioner and quit about this time of the year?

Comment and let me know, I’d love to hear your feedback!

-B^2

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10 Ways to make Passive Income – Financial Education YouTube Channel

I recently read Jeremy’s book 10 Ways to Make Passive Income. For those of you who don’t know, Jeremy runs the Financial Education YouTube Channel and I’ve watched his videos for awhile now and I’ve read his other book Modern Long Term Stock Market Investing Secrets!

Let’s get to it shall we. Passive income has been the latest rant and rave the last couple years it seems like. If you look up hashtags on Instagram it has tons of posts, there are hundreds of YouTube videos and books talking about it and for good reason. Who wouldn’t want to make money every second of everyday without putting in any active work. Some may say “No way! That’s too good to be true, make money every second of everyday without any work?!” Hold your horses there, it’s either going to take some sort of initial work or initial capital so let’s not get ahead of ourselves. Jeremey says, “Passive income is when you create a product, service, or business in the past and you are able to make money from that for years to come with little or no ongoing effort.”

What are 10 Ways to make Passive Income?

  1. Real Estate- This is Jeremy’s least favorite, because it’s not passive until you get to a very large scale. I am a huge fan still and plan to get into real estate in the next year or two. Passive income from real estate involves owning property and renting it out, like houses, apartment buildings, land etc. The reason this isn’t passive is because on a small scale you would have to find tenants, fix anything broken, keep in contact with tenants and make sure they pay on time, don’t break anything etc. This becomes passive on a large scale when you own entire apartment buildings and can outsource everything and make enough money to pay for that extra help and still make a profit.

 

  1. YouTube- Jeremey follows up his least favorite passive income method with his favorite. He obviously runs a very successful YouTube channel (126,000+ subscribers at time of writing). He tries to make a good balance of evergreen and regular content. “Evergreen content is when you make videos around subjects that people will still be searching for months/years/decades from now.” Regular content is more short term relevant videos at the time of production but may not have that long-term aspect. Building an audience and your subscription base is critical to building passive income from YouTube and requires making a video almost every day for a year or two to build a large following unless you luck out with a viral video.

 

 

  1. Dividend Investing- Another one of my personal favorites would be investing in dividend paying companies. To do this effectively you would want to invest in 10-15 companies to diversify your portfolio and invest in companies with a competitive “moat” as well as 2+% dividend yields with consistent growth and dividend increases. A competitive moat means the company is in no danger of competition taking significant portions of its market share and it’s a stable industry.

 

  1. Podcasting – Similar to YouTube podcasting requires lots of demanding work and dedication to create a following. Once you have a strong following you can advertise and cross promote your podcast to different social media sites. Podcasters sometimes make most of their income from listeners donating money to them via Patreon, a donation site specifically for podcasting.

 

 

  1. Ebook Author- Jeremey has had a lot of success with his investing book and can speak from personal experience on the benefits of being an ebook author. Nowadays with Amazon Kindle and ebooks becoming so popular its never been easier to become an ebook author! He suggests that you write books and funnel your social media platforms to buy your book, if you don’t have a large social media following he suggests selling your book for free the first week and get lots of reviews and reads under your belt before you start charging for it. Another strategy he talks about is if you plan on writing a series to alternate free and paid books. For example, if you are writing a 5-book series perhaps make book 1, 3, and 5 free and charge for 2, 4.

 

  1. Affiliate Marketing- If you are familiar with the Financial Education channel then you have seen the affiliate marketing Jeremy does. For those of you who are unfamiliar with affiliate marketing basically you link ads from sites like amazon and when someone clicks on your link and buys something from the site within 24 hours you earn a commission on whatever was sold. Now this is like 3-6% but on big items like laptops, cameras, etc. that’s an easy $20 bucks or so. The key to affiliate marketing is its just a numbers game and you need a lot of link clicks. Say for instance if we are talking about the Financial Education YouTube channel he estimates that 1 out of 100 people who view his videos click on the link. Of those 1% he estimates 10% will buy something. If you do the math on that you need approximately 1000 views to get 1 affiliate sale. This is extremely passive though, once the link is there it is there and if you have something that people will view, read, or site people visit often then its there forever more or less and can keep bring in passive income for years to come if the linked item is still relevant and for sale. I participate in affiliate marketing and while I haven’t converted any sales I am still at the very low end of the numbers game, for example at the time of writing this post, I’ve had 16 link clicks so if the rule of numbers is the same as the Financial Education channel then around 100 clicks I should ideally have a conversion.

 

  1. Website- This essentially piggy backs off affiliate marketing. The idea is to create a website with stellar SEO, and lots of views and use that to generate affiliate sales via amazon or other retailers.

 

 

  1. Selling Stock Photos/Music- Making music and taking pictures are popular hobbies nowadays. If you have a talent in this area you can sell photos and music on sites like Alamy, Istock photo, Shutterstock, and AudioJungle. Generally, the site you choose will take a cut of your profits but again a nice passive income source because once your photo or music is on there its on there forever.

 

  1. Create an Online Course- This is probably the fastest growing segment of passive income. In recent courses on Udemy and Teachable have exploded. Jeremey has recently started doing this he currently offers an options course and a stock market training course and has made substantial passive income from it. He recommends using a platform like YouTube to offer free content and then offer premium content on a course website and charge for that.

 

 

  1. Sell on Amazon and have Amazon Manage Inventory- is also a popular fast-growing segment of the passive income world. Essentially create a product and send the product to amazon and let them sell it, stock it and delivery it. Of course, this takes a cut out of your profits by allowing Amazon to do the work instead of you but that is the point of passive income its not suppose to be active work everyday shipping product managing your inventory etc.

 

He finishes with an outro encouraging his readers to implement his advice to build multiple streams of income passively. This would ultimately lead to financial freedom and not be tied down to the old 9-5 job.

 

This book is short, took about 30-45 minutes to read and I’ve covered the material fairly well, because of this I would not recommend buying this book for several reasons. I have presented all the ideas of this book. The information can be found on his YouTube page @ Financial Education and there are plenty of other YouTubers covering the same material and perhaps going more in depth than the book.

 

With that I’ll leave you a question. What are you doing to build several streams of income passively?

I can say personally I am looking into getting in Real Estate soon. I currently invest rather heavily in dividend paying stocks, and peer to peer lending which produces passive income on the order of about $500 a year. This blog and the affiliate marketing I do on it clearly lends itself to passive income. I may dabble in some of the above-mentioned areas in the future but for now those listed above are my top priorities.

 

Side Money Challenge update 1

I completed the December – January 15th challenge of $600. Now to be completely honest here I knew this one was going to be easy. I knew in advance I had a check coming in from John Deere to reimburse me for travel expenses. Now if you’ve ever been reimbursed for travel expenses we all know that $.55/mile is more than enough to cover both gas and wear and tear. So naturally I profited about $300 from that trip, but left without an internship. Anyway, that only left $300 more to go which was handled through resale, dividends, interest, credit card rewards and short-term stock sales for the most part. The final push that got me to the finish line was actually a $100 cashback reward on my Visa card for spending “x” dollars in 90 days.

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This allows me to get a head start on the next objective which is $1,000 by the end of February. This one will be the real challenge considering I will be back in school which will take up most my time and I don’t have a couple hundred dollars coming in already. I will update you all on how this next objective goes.

Follow me on Instagram @ bsquared.website

I link articles through there and update on investments and financials more frequently than the blog.