March- April Goal Review

It’s been awhile since I have posted one of these so what the heck let’s get to it.

Like I’ve mentioned before the spring semester is crazy busy at my school and March- Mid April is probably the busiest section of them all. I mean there’s St. Pat’s, Spring Break, Greek Sing, and Derby Days all in there plus a round of tests or two. Like are you kidding me!? Doesn’t get much worse than that, however, that didn’t stop me from doing what I do best and getting shit done so let’s see how I did.

Here is the goal list to start off march on top, on the bottom is where I finished at.

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I intentionally went away from the biweekly format with March because of Pat’s and Spring Break. I also did not try to push myself as hard as I have been lately. Don’t worry we’ll get back on my game here soon I promise.

In the beginning of March was sitting at around 75 IG posts, 400+ IG followers (my all time high as of right now) so from the social media perspective I was doing great. When we turn to the blog you’ll see I failed to miss my target yet again on the # of blog posts with only 30 and 175 blog visitors, again piggybacking off paid advertising for that. Finished sell or be sold and did not finish Rental Property Empire we will get to that one later.

So that sets the stage for where I was going into March, as we see in the month of March goals we boosted up IG posts by +35, which is a solid 1 post a day average and then some. Unfortunately, my consistency isn’t the greatest with that and I’ve been working on getting that more consistent. I was going in several short bursts and then taking breaks rather than a consistent one or two posts a day. Organic blog traffic was a struggle, I did not have the systems in place to capitalize and keep my paid advertising traffic and in fact I still do not have the proper systems in place which has been hurting my viewership. That and only 3 blog posts in the entire month of March is just pitiful and I’ve been working hard to improve that this month. Still didn’t make it through Rental Property Empire either, and let me tell you that book was DENSE, packed with information and great content but man was it a slow read and hard to get motivated because the nitty gritty of rental property investing is not all that exciting. Using that prior screenshot as a starting point of April lets see where we landed during the mid-April goal review.

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Mid-April I was consumed in my philanthropy, as head chair it was a lot of long nights and busy work to make things run smoothly, and I did my best to make up for it in early April but even then, I was making up work that others failed to do. If you would like to know more about the philanthropy and what all happened the link to the article can be found here. Philanthropy article

I hit my low IG post goal, but followers diminished a bit, blog posts remained stagnant at 33 posts. Organic visitors were still very low probably due to my lack of Instagram engagement, and side money was also low due to my less than ideal productivity during my spring break. (P.S. girlfriends are a time commitment, so is covering for people who fail to follow through on their assignments.)

So using that last screenshot we can analyze my current in progress goal list shown below.

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I am finishing writing this post at 1am on Friday April 27, I have my fraternity’s initiation tomorrow which I am heavily involved in as Vice President and that has been bogging me down a bit, but I have been making effective use of my relatively light work load this week. I say light just because I do not have any tests, but I’ve spent a good 20 hours on homework and project work for my classes this week already with a final presentation tomorrow at 11am which should be fun.

As you can see I’m a tad behind on IG posts and I feel like I am spamming content, but I like to hit my targets and goals and my content is still pretty good so there’s that. Instagram followers have picked up a bit so my extra effort in reaching out to other accounts and people has paid off as well as my content I am delivering. I finished Gary Vaynerchuk’s “Crush it” it’s an old book but the content is still great and inspiring, and I can’t wait to read his newest book as it is sitting on my desk right next to me. I am also catching up on blog posts at a rate never seen before so kudos to me! Credit card payments are almost complete, we will find out about initiation come Saturday, my loose money on robinhood can be summed up as my options trading which is going poorly. If you didn’t see my Instagram post of “The stock market is drunk” it is, and it is very annoying. I have a little more on my plate this upcoming week as projects, papers, and tests are wrapping up in the week famously known at my school as “Dead Week”. (the name is not as it suggests, it is hell and full of work then leads into finals week). So hopefully a final push this weekend and early next week can wrap up April as a success or at least that is my hope.

As for future goals we will have to see how they go with my new work schedule which is far different from what I am used to. That in combination with additional metrics for tracking revenue, costs, investing and getting back into prime shape and performance for my next rugby season we will see how frequent I set goals and track them. I am very excited to see what this summer will bring me though, this last summer I was bogged down in 9 credit hours of class in addition to a 40-hour work week at my internship at Caterpillar which was very demanding. This summer with my peculiar schedule I may actually be able to be more productive despite working more (I am definitely a night owl as the time I am writing this post suggests). I will do my best to keep all my viewers informed as well as do what is best for me to advance my life, career, and personal goals.

Thanks for tuning in as always, please leave a comment I would love to hear from you guys and if you haven’t already please follow me on Instagram @bsquared.website as I am most active there if you haven’t noticed.

Blog analysis January- February

As you may know I am extremely data driven. I love numbers and finding trends and all that kind of stuff, that probably why I ended up studying engineering.  Anyway after 2 solid months of putting my heart and soul into this blog or as much of both as I could I wanted to look at what I had and see if I couldn’t find any trends or anything special with it. Hopefully by the end of this I can give other bloggers out there some tips and advice or if you have any please share it with me!

Below is the stats board for January 2018.

January stats

Unfortunately, I didn’t think I could fit everything well in one screen snip, but I had 152 views and 97 visitors. Fairly respectable for a full first month’s effort. At this time, I was experimenting with Facebook advertising as you can see 55 of my views all of which were driven by the Modern Long Term Stock Market investing book drove many of my visitors and views. Instagram contributed 27 visitors and search engines managed 7 visitors. If you turn those all into percentages it would read 56.7% Facebook, 27.8% Instagram, 7.2% search engine. All should be noted that many of the views came within the United States and the runner up was UK with approximately 10% of the total views. About $29 was spent on advertising in January.

Next up we have February 2018. While not completely over we are pretty darn close so we will call it as we see it.

February stats

February boosts 260 views and 177 visitors, a sizeable margin over January. Now with 2 front runners for article views, both Freedom Funnel and Millionaire Booklet were advertised heavily. The runner up 10X Rule didn’t do bad either. Facebook comprised 125 out of 177 referrals, Instagram 35, search engines 7 it looks like. In percentages we have Facebook 70.6%, Instagram 19.8%, and Search engines at 4%. Lets also look at viewership. Majority United States again comprising of 64% of the demographic, and UK in second with 16.5% of the demographic. Advertising costs for January were about $43 maybe slightly less than that.

Digging further into the data we find that both January and February had 8 new blog posts each so that remains a consistent factor. I also cut down the Facebook advertising after mid-February, I was at 150+ visitors around that time as well. The lack of effort in the second half of February killed the growth of this blog. I have mentioned in earlier posts my extra effort required at school around that time prevented some of that growth.

After looking at the above data, I can deduct that advertising has a direct correlation to viewership however I still have not made any income from the blog in terms of referrals to apps, amazon affiliate sales, or any other revenue of that manner. Until I can increase my income organically I will be taking it easy on the advertising costs. I have been putting more emphasis in my Instagram account and hope that will drive future growth. I believe more posts and the catalog of old posts will also increase visitors and viewership. I am currently working on setting up a mailing list to further hit on returning visitors and keep the blog growth steady.

Hopefully this gave you all some insight on what’s going on behind the scenes here at B^2, please let me know if you have any suggestions!

Until next time,

B^2