Sell or be sold: How to Get Your Way in Business and in Life – Grant Cardone

What better way to start off a book review than a quote from the author, Grant Cardone, “I believe Sell to Survive to be the most important book written on selling in the last fifty years and vital to every person who is interested in making their dreams a reality. We have taken that book and reworked it, added material, updated it, and retitled it: Sell or Be Sold: How to Get Your Way in Business and in Life.”

So, let’s get this straight, you take the best book written in its genre in 50 years, make it better and add more to it, and you can read it. Wow. I will do my best to keep this informative and brief, I believe the chapter titles are self-explanatory for the most part, but I will try to clear up any ambiguity and include some important quotes from the text.

Chapter 1: Selling—A Way of Life

In this chapter Mr. Cardone explains how selling is part of our everyday lives from negotiating to getting others to like you, work with you, anything having to do with convincing, persuading or getting your way in life. Regarding people saying they could never work as a salesman and work on commission his answer is “Your entire life is a commission. There’s no salary guaranteed in life. The whole world is on commission and the whole world is required to sell!”

Chapter 2: Salespeople Make the World Go Round

“Selling is the last great truly free-enterprise opportunity available today; in sales, an individual can work for himself, be accountable to himself, and make his dreams come true.” If that doesn’t get your heart fluttering I don’t know what will! We all have dreams of some sort of freedom maybe its not being tied down to that 9-5 dead end job, maybe its becoming and entrepreneur, starting your own business etc. this opportunity rings toward that goal. It is solely up to you to work and make your money with no cap on your financial compensation, the more you sell the more you make! The economy relies on getting products in consumers hands, salespeople are responsible for this, which drives the behind the scenes action such as shipping, handling, production, storage, retailing etc.

Chapter 3: Professional or Amateur?

“I you want to get rich, learn how to sell.” This reverts to the first chapter regarding how everything in life is selling, this includes but is not limited to getting that promotion, girlfriend, job, negotiation, contract, opportunity etc. you will have to sell yourself to get all those things and you can become rich in whatever manner you want to define it. There are two mental barriers you must overcome to become a professional at selling. “1.) Selling is critical to your survival regardless of your career, and 2.) you must decide to become a professional and give up any idea that its something for others and not for you.” “The difference between mediocrity and greatness lies in being committed to the profession and being consumed by the desire to be great and the dedication to learn the trade.”

Chapter 4: The Greats

If you are familiar with Grant Cardone his books are not always directly about the subject at hand like sales for instance, he often incorporates life and career advice that is broad enough to encompass all professions. In this chapter he describes how to become one of the greats in your profession and the first step is to commit all the way. “Committing is when you make a firm decision, you quit wondering, and then you follow through on your commitment with actions.” “A burn the ship kind of mentality is what it takes to get you to a place where you’ll doo things that will ensure results.” So, you commit and put in 10X amounts of action and thought. How do you know when you become a professional or one of the Greats? Grant Cardone says that “the ability to predict is the first thing that happens when you become a professional,” this happens when you have experience nearly all the scenarios that arise and observe them objectively without emotion and assume responsibility for the faults and acting to correct them. Mr. Cardone did this by recording his phone calls and sales pitches, making note of his body language, and gestures, tone of voice and how he responded to objections.

Chapter 5: The Most Important Sale

Chapter 5 goes into the mental state required to be an excellent salesperson. Grant Cardone states that “In order to become a great salesperson, you have to sell yourself on what you’re selling.” and “the conviction that you have regarding your product is more important than the conviction that others have about their facts and figures.” This whole idea on becoming sold on your product or solution is what keeps you motivated and driven as well, this also requires a go all in attitude.

Chapter 6: The Price Myth

               This chapter proofs that price is not the ultimate deciding factor like most think it is. “Getting the sale isn’t about money; its ultimately about the buyer having confidence that the product is the right one.” Price also represents value in your product, if the price is too low the product is perceived to lose value or is not useful. “The buyer would rather pay more and make the right decision than pay less and make a mistake.” This emphasizes the move up not down paragraph explain that a price issue is often resolved with a more expensive product. The customer often may think that there is not enough value in a cheaper product and the reason price is the issue is because the option is too expensive for the results it will give. Also “salespeople, not the prospect, are the ultimate barriers to every sale”.

Chapter 7: Your Buyer’s Money

               The first section of this chapter explains how there is no shortage of money on this earth. The problem is your way of thinking of money and “If others have a difficult time getting money from you, you’ll never find it easy to get money from others.” On the note of repeat sales Mr. Cardone says, “second money is easier to get than first money”, once that trust gets established you will find it much easier to make repeat sales.

Chapter 8: You are in the People Business

               Salespeople must remember that they are selling products to customers, “that’s why its vital that salespeople know about people first and products second.” Grant Cardone says selling is 80% people and 20% product, so what do you think you should allocate your time to? Learning about the product or learning about the customers? The answer is clear, “learn to think like customers think” put on their shoes and your sales will increase. “True communication requires finding out what is important to people so you can identify what they actually want and then deliver it.”

Chapter 9: The Magic of Agreement

               “Always agree with the customer” even if they are wrong, even if they are full of shit, “agree as you write the deal; don’t disagree and fight the deal!” This is the number one rule and it is also the most violated by salespeople, you’re leaving sales on the table by not agreeing with the customer. “Agreement is senior to closing the deal”, Grant Cardone says this and to him the close is sacred!

Chapter 10: Establishing Trust

               First paragraph of this chapter explains the show don’t tell phenomenon, people believe what they see not what they hear, show them the facts and figures or how well the product works don’t just talk their ear off about it. Grant mentions how he used to keep an evidence manual with him to show his facts of what other customers had said about him because of doing business with him. This helps build trust with your buyer which is crucial in making the sale.

Chapter 11: Give, Give, Give

               It was mentioned in an earlier chapter that you are selling to people, not just selling your product to people. Part of the human experience with sales is the customer service and this chapter covers all that you need to know to service your customer. “Give all of you to your prospect, not just a part of you. Give all of your attention, all of your energy, all of your suggestions, all of your information, and then find some more of you to give! Exceed expectations and go all the way with him and then a bit further.” “Human beings are much more valuable than money. Treat them like that and you’ll be rewarded” Problems are also opportunities for future sales, service your customer when they have complaints or problems and you’ll probably be able to sell them later just with your customer service you showed them.

Chapter 12:  Hard Sell

               This chapter can be summed up with this one paragraph, “if you don’t truly believe that your product will somehow bring the buyer more enjoyment, benefit, or security than the numbers he has in the bank, then you’ll never be a great salesperson and you’ll never fully understand the concept of ‘hard sell.’ If you really believe and learn how to close, you’ll know someday what it means to hard sell. This is an art form!”

Chapter 13: Massive Action

               Refer to Mr. Cardone’s book, The 10X Rule, Link to the review can be found here: http://bsquared.website/2018/02/08/the-10x-rule-the-only-difference-between-success-and-failure/

Chapter 14: The Power Base

               This chapter is an obvious but overlooked solution to first starting off in sales. The power base refers to the people around you that you are familiar with, your friends, family, etc. and with those people in mind “the easiest sale you’ll ever make in your life is the one to those people who already know you, trust you, and want to help you.” Again obvious but overlooked, but you need to put in work to build your power base and rekindle those connections, face to face is the best way to get back in contact. Work hard on your power base and they will work hard for you and it has the ability to naturally grow wide and strong.

Chapter 15: Time

               The critical take away from this chapter is the lunch out. A mentor of Mr. Cardone when he was just starting out asked him why he went to lunch with his co-worker every day.  Grant answered they were friends and just naturally thought that was something normal to do. His mentor told him “he will never buy anything from you. Never!” from that moment on Mr. Cardone realized that he had to use that precious lunch break hour to make sales. Go out, be seen, know where your buyers go to lunch, today Mr. Cardone invests breakfast, lunch, and dinner to buyers and prospects and even long shots. Use every possible moment to sell.

Chapter 16: Attitude

               “People will pay more for an agreeable, positive and enjoyable experience than they will for a great product.” This chapter goes right in line with the Give, Give, Give chapter as well as the people business chapter. Mr. Cardone ends the chapter with seven tips for having a great attitude.

Chapter 17: The Biggest Sale of My Life

               As I mentioned earlier, Mr. Cardone includes life lessons as well as real life examples in his books, this chapter describes using the previously mentioned lessons and tactics how he made the biggest sale of his life, his wife, Elena.

Chapter 18: The Perfect Sales Process

               “The best salespeople I know are straight shooters. They don’t play games, they tell it like it is, and they know how to get the hob done without manipulations and tricks.”

  1. Greet
  2. Determine Wants and Needs
  3. Select Product and Present/Build Value
  4. Make Proposal
  5. Close the Transaction or Buyer Exits

Chapter 19: Success in Selling

               In order to demand consistent sales success, you have to:

  1. Decide you are ultimately responsible for the sale.
  2. Make it your duty, obligation, and responsibility to make the sale.
  3. Take massive amounts of action, followed by more action until the sale is made!
  4. Accept no excuses, reasons, or logic, and figure out how to make it work!
  5. Prepare yourself daily to handle all obstacles, stalls, reasons and barriers you will encounter with a client.

Chapter 20: Sales-Training Tips

               How sales training is supposed to be laid out and what creates a good sales training program.

Chapter 21: Create a Social Media Presence

               This book was written in 2012 and this chapter was in it. I think we can all see the power of social media today and its everyday presence in our lives. Now more than ever it is vital to have a social media presence, perhaps on multiple platforms to reach out to potential customers and other influencers.

Chapter 22: Quick Tips to Conquer the Biggest Challenges in Selling

               Lots of tips regarding the challenges you’ll face selling. Pretty self-explanatory check out the book for details.

There you have it, Sell or Be Sold by Grant Cardone! As always, the link to the book can be found below, I highly recommend reading it to anyone trying to increase their ability to sell or persuade in life. I think this can apply across all industries and careers. This book has had me consider taking a more sales-oriented internship this summer rather than an engineering-oriented internship as my major would suggest. We’ll see though and let you all know how it goes!

http://amzn.to/2HT9qs6

Until next time,

B^2

 

February 15th Goal Update

Hey everyone, first off, I just want to say I am so sorry for this coming out as late as it is. I had a couple tests, the career fair at my school, fraternity and philanthropy matters that were taking up a lot of time, and unfortunately it isn’t going to get any better. I had a function this past weekend and forgot my laptop charger and put me very far behind and has caused some of the time issues that led to the above-mentioned items to take priority. Excluding that hiccup this has been the busiest semester I’ve ever had and them I’m adding to that with this blog and everything else I’m trying to do. If you have any suggestions or advice I’m all ears because this quite a serious matter.

Anyways let’s get to it! Below is the goal screenshot.

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Like I mentioned above I had the career fair at my school which is a huge deal and I needed to get myself out there and try and get a job for this summer. I decided to have my resume revised and getting applications out early would help me out tremendously and added those items to my goal list and accomplished both. I’ve been trying to build my brand/establish my presence in the world and I feel like Instagram is a very good platform to do that in for what I am doing and what demographic I am targeting so that’s why my current and future goals will revolve around it. I came one post short for my Instagram goal and that really came down to me scrambling the last 3 days trying to post useful content and taking time to find that great content. I did hit my followers goal though! On that note I would like to ask my readers, do you have any issues with losing followers on significant levels? I’ve seen a drop in 5-10 followers on some of those days and it was extremely puzzling so if anyone has any suggestions or advice on that again I am all ears.

Moving on I finished The 10X Rule and I am so happy I did, it was an incredible book with great content, advice, ideas and I believe it will be the foundation of my success for the future. I wrote a nice little review for it as well so if you would like to check it out click the link here. http://bsquared.website/2018/02/08/the-10x-rule-the-only-difference-between-success-and-failure/

I also finished 10 Ways to make Passive Income, not the same level of book but the link for the article is here as well. http://bsquared.website/2018/02/13/10-ways-to-make-passive-income-financial-education-youtube-channel/

Reading the 2 books above and the one I am currently reading, Sell or be Sold, has rekindled my passion for learning and reading that has been gone for quite some time now so that was refreshing to experience. I encourage everyone if they think a book would benefit them and I’ve read and reviewed it to check out the review before you buy it and get an idea if it is for you or not. I also think honesty is crucial and I will also tell you if you should buy the book or not regardless if I affiliate link it or not.

Next goals I will cover regard the blog, 35 blog posts and 100 visitors. Let me tell you first and foremost I occasionally dread writing these posts. I’ve never been much of a writer, but I am passionate about teaching and this seems at the current time the most effective way to get my message across under the given circumstances, so that’s why I blog. On that note, 26 blog posts are very short of 35 and I realize I set my goals on the upper end of the spectrum. I would have normally said I set my goals too high, but I really didn’t take enough action to create the content to write 35 blog posts worth of material and to do the actual writing itself. You can find that life lesson in The 10X Rule. The back half of this month’s goals will be posted at the end of this article, but you can see I did not take a very ambitious approach with blog post goal for the reasons mentioned above. I crushed the 100-blog visitor goal…. But it was mainly due to paid advertising through Facebook. Which is good, people are reading my posts and I’m getting a few clicks for the affiliate sales, but I need something sustainable obviously and you will see that in the next set of goals.

Next up affiliate sales. Oh man these have been rough, I had goals of 1 affiliate sale and 30 clicks across the board. We landed at zero affiliate sales and 17 clicks, I failed to reach either goal. These have continued to struggle since so I am asking my readers again, if you have any suggestions or advice for these please let me know. I really need to get some research in on how to best set all of those up when I get some time.

The side money challenge has more or less fallen off the wagon. I am quite simply trying to do too many things at once and I’ve always heard its better to full-ass one thing than half-ass two things. So, while I am still tracking it and I was at $227.50 / $400 it has not been my main priority at all. Investing referrals! I failed to get a referral for the following investing apps I use, Robinhood, stash, and acorns. I think I am simply late to the game and incorrectly targeting my audience. My main demographic is already people who invest so that doesn’t help me get referrals typically. At least those articles are out there forever, and the links still work so one day someone might stumble upon them and start using the app.  The last item on the goal list was to pay off my Discover credit card. I paid off the equivalent amount on my Visa instead because the due date is sooner, so I’ll call that a win in my books.

My next set of goals are below, if you follow me on Instagram you’ve already seen these. I realize this isn’t very productive since these goals end in 5-6 days since it’s a short month but nonetheless this can give you an idea of where I was coming from and where I am going. They are up to date as of the morning of 2/23/2018. As you can see there is a long way to go and I got a bad start with the above mentioned time commitments mentioned in the first paragraph but I am determined to make a sizable dent in those goals.

So tell me what kind of goal setting do you do? Do you write your goals down everyday like Grant Cardone? Do you set short term goals like I do? Are you a New Years’ Resolutioner and quit about this time of the year?

Comment and let me know, I’d love to hear your feedback!

-B^2

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The 10X Rule: The Only Difference Between Success and Failure

The 10X Rule is exactly what you would expect from best-selling author Grant Cardone, plenty of information on becoming successful and how action and perseverance leads to that. Let’s jump right into it then. Now there are several summaries of the book available on amazon, I’ve linked the top ranked one above and below in the post, I haven’t read the summary, but I understand those who value their time and want to get the best bang for your money and time. The book is 261 pages, contains 23 chapters and takes approximately 4 hours and 40 minutes to read according to my kindle fire through the kindle app.

The10X Rule begins with an introduction about Mr. Cardone and what the 10X rule is about, which contains various definitions and goes over the psychology of being successful and how he defines it. He describes how limiting your success and being ok with being average, middle class etc. is the ultimate demise and will not bring happiness to those who seek to be above average which would be the demographic he is writing to. A powerful quote from this introductory chapter states that “as long as you are alive, you will either live to accomplish your own goals and dreams or be used as a resource to accomplish someone else’s”. Are you ready for the 10X adventure? Keep reading if you are we are about to get to the good stuff. I should also note at the end of every chapter is a little exercise to evaluate your goals and do a mental checklist of what you want in your life, I am not sure if the summaries also contain these checklists or not, I’m sure in Mr. Cardone’s other reading material you will something similar.

He then goes into why 10X is so vital to success, telling the reader “to never reduce a target” and instead increase action, this will change your mindset of targets and goals and ultimately get you hooked to success and chasing that success. It’s a never ending cycle, accomplish your goals, make more go smash those as well, he also defines success in that way as well, to accomplish a task or an objective and pushing through to the next one and the next one. Chapter 4: Success is your duty is a chapter that speaks dear to me, I feel like I see lots of wasted potential out in the world and in my own life because people don’t want to put in the work or the risk. When, Mr. Cardone and I have a sense that we are obligated to reaching that success to push those boundaries to make the world a better place. Whether you bring a product or service to market to help others or donate millions of dollars to charity like he does, we can all make the world a better place and it is up to the successful people to lead that charge.

In the next chapter, he opens the door to possibilities by saying there is no shortage of success in the world, no scarcity and many people can be successful. This then transitions into the formula for being successful. First step would be to assume control for everything, now this doesn’t mean be a control freak or anything, this chapter describes being responsible for your actions and mistakes. Mr. Cardone’s originally title for this chapter was “Don’t be a little bitch” but backed off to not offend anyone, I think this chapter would’ve rang true with that title but being politically correct helps book sales, so I can see why he didn’t.

Chapter 7 may be the most critical to The 10X Rule, the Four Degrees of Action expose the foundation to success and the 10X Rule, the more action you take, the better your chances are of getting a break. “Disciplined, consistent, and persistent actions are more of a determining factor in the creation of success than any other combination of things.” The Four Degrees of Action are as follows:

  1. Do nothing
  2. Retreat
  3. Take normal levels of action
  4. Take massive action

Now most who would be reading this book and this blog post are in category 3. If you did nothing you wouldn’t have searched this, clicked the link etc. to get to this article. If you retreated when you faced adversity you wouldn’t have made it this far in the article. Now let’s talk about “Take normal levels of action” since that applies to most of us. This is what would be considered normal, which also creates the foundation of the middle-class, this makes it the most dangerous. That’s because this is considered acceptable, doing nothing and retreating are for the most part not acceptable and everyone seems to grasp that concept well. The goal of normal levels of action is to be average however, we’ve seen that average or doing good enough doesn’t always work out when rubber meets the pavement in economic hardships like the recession and the housing market crisis. Mr. Cardone does a better job explaining the details of this chapter than I ever could so I’ll leave it at that. The final degree of action is taking massive action, something that we’ve seen him do time and time again if you follow his companies, social media, YouTube etc. Massive action takes more than just motivation and wanting to succeed, it takes an obsession, it takes borderline insanity, when people start telling you slow down, speed up and keep running past them.

Chapter 8 “Average is a failing formula” reiterates what is discussed in the normal level of actions section and reinforces that just enough isn’t good enough. He goes on to describe the differences between the successful person and the average and what actions you can do to make up that ground, the foremost being taking massive action persistently. Goal setting is the next topic, specifically 10X goals. Remember that quote above about not setting your targets lower but taking more action instead? Do not sell yourself short, a goal that is too easy to accomplish doesn’t further motivate you and will not gear you up to take the massive action necessary for success. The following are to be considered when setting your goals:

  1. You are setting these for you-not for anyone else.
  2. Anything is possible
  3. You have much more potential than you realize
  4. Success is your duty, obligation, and responsibility
  5. There is no shortage of success
  6. Regardless of the size of the goal, it will require work.

The next item discussed certainly threw a curveball to me and perhaps you too, Chapter 10 Competition is for Sissies. What? Competition is for sissies? I said the same thing after reading the chapter title but by the end it all made sense. To the consumer competition is necessary, imagine if there was one cellphone service provider, they could charge whatever they wanted and rake in the profits because we are all so dependent on our phones, but in the eyes of a business competition sucks. Mr. Cardone goes further in explaining how completely dominating your sector, market etc. will bring you success and explains how he acquired omnipresence through twitter until the only name people would turn to for sales programs was Grant Cardone. Hopefully the wheels are turning in your mind a bit, the goal is to completely dominate your competition, be the only thing people think about in your sector, be in the spotlight constantly etc.

Still hung up on the Degrees of Action and the middle class being a failing formula? Don’t worry Uncle G covers the “Breaking out of the Middle Class” in chapter 11 and explains the incomes of the Middle Class. Again, I’ll let him cover that topic since he will out do anything I put on this article. As I am reviewing over the book on my Kindle Fire I see that Chapter 12 is all highlighted up with good reason too. “Obsession isn’t a Disease; it’s a Gift” has lots to dig into so let’s get to it. This chapter goes hand in hand with taking massive action, because the only way you will be able to sustain massive action is to be obsessed with success. “In fact, you want to be so fanatical about success that the world knows you will not compromise or go away.” Mr. Cardone use a metaphor of a fire as your obsession and building it up so that people feel compelled to sit around it an admire it. If you’ve ever sat next to a bonfire you have probably experienced this feeling, how it pulls you in and you can stare into its abyss for hours, in that same way your peers will stare at your success in admiration.

“Most people make only enough effort for it to feel like work, whereas the most successful follow up every action with an obsession to see it through to a reward.”

You just read the quote above but go reread it. Ring a bell? That little bit up above about pursuing goal after goal in an obsessive manner because the goals you set are hard and the 10X actions required to accomplish them gives a powerful sense of satisfaction. Bingo. Here’s another little nugget of wisdom.

“I suggest that you become obsessed about the things you want; otherwise, you are going to spend a lifetime being obsessed with making up excuses as to why you didn’t get the life you wanted.”

Don’t be a little bitch? It’s a full circle baby lets keep going! Next chapter #13, Go “ALL IN” and overcommit, but wait… you aren’t supposed to put all your eggs in one basket. You’re suppose to play it safe, be conservative, etc. etc. But think about it, the term all in refers to poker and you can run out of chips in poker and then you’re done, pack your bags and go home. What if you never ran out of chips and could go all in EVERY SINGLE HAND. Now think about your most valuable “chips”, your mindset, actions, persistence, creativity, and energy. Even if you fail you still have all the chips mentioned above, soooo you only lose if you quit.

“Remember: There are no shortages of how many times you can get up and continue!”

Moving forward we are at chapter 15 “burn the place down” again about the fire of your success that we mentioned earlier. Mr. Cardone mentions that “when you begin to ‘heat things up’ you’ll quickly become aware- even obsessed- with the possibilities before you.” However, about that time you’ll hear the people offering you admiration that you’ve “done enough” or that you should take it easy, slow down, go on vacation. Keep the foot on the pedal, the train isn’t stopping, when you slow down or stop you lose your momentum. If you’ve ever driven in the mud or snow you’re aware how important keeping your momentum is, don’t lose it.

“Fear is one of the most disabling emotions a human being can experience. It immobilizes people, and often, it ultimately prevents them from going for their goals and dreams. Everyone fears something in life; however, it’s what we each do with that fear that distinguishes us from others. When you allow fear to set you back, you lose energy, momentum, and confidence—and your fears will only grow.”

-Chapter 16: Fear is the Great Indicator

We’ve all experience fear before, even perhaps the crippling fear described above. We are challenged with fear when we go “All in”, and each fear conquered adds fuel to your fire, keep your fire burning bright. There are several chapters that go over things specific to business such as customer satisfaction and customer acquisition, and while important I feel like that may not be the best use of your time for the average reader.

Chapter 21: Excuses, we’ve all probably heard them all, Mr. Cardone writes out a very exhausting list of them. Here is how you can get around the excuses and this relates to making success your duty and obligation.

“If you make success and option, then it won’t be an option for you—simple.”

We will end this review and summary with Chapter 22: Successful or Unsuccessful?

Ready? This is the list Uncle G compiled after studying successful people all his life and this is what he found:

  1. Have a “Can Do” Attitude
  2. Believe that “I will figure it out”
  3. Focus on opportunity
  4. Love challenges
  5. Seek to Solve Problems
  6. Persist until Successful
  7. Take Risks
  8. Be Unreasonable
  9. Be Dangerous
  10. Create Wealth
  11. Readily Take Action
  12. Always say “Yes”
  13. Habitually Commit
  14. Go All the Way
  15. Focus on “Now”
  16. Demonstrate Courage
  17. Embrace Change
  18. Determine and Take the Right Approcach
  19. Break Traditional Ideas
  20. Be Goal-Oriented
  21. Be on a Mission
  22. Have a High Level of Motivation
  23. Be interested in Results
  24. Have Big Goals and Dreams
  25. Create your Own Reality
  26. Commit First—Figure out later
  27. Be highly ethical
  28. Be Interested in the Group
  29. Be dedicated to Continuous Learning
  30. Be uncomfortable
  31. Reach Up in relationships
  32. Be Disciplined

Wow that was a lot. The last chapter tells the reader how to get started with 10X, with the key piece of advice being,

“Act now and then keep acting with the knowledge that enough action taken now will create the future.”

Are you ready to start you 10X journey?

If so get yourself a copy of the summary or full book and commit to it, I hope to see you at the finish line one day.

Full version: http://amzn.to/2GRy3VC

Summary: http://amzn.to/2GRN7Te

B^2

January Goal Analysis

I decided in Mid-January after reading part of Grant Cardone’s “The 10X Rule” that I needed to push myself and set some short-term goals to get my finances, blog, social influence, brand etc. all on track. I wrote these goals down on my phone and posted them on my business Instagram as you can see here.IMG_0313.png

Also if you haven’t been following me yet its @bsquared.website and I try to make my posts value oriented and show everyone what I am doing to improve my blog, business, investments etc. Anyways the timeline for that first set of goals was under 2 weeks and as you can see below I didn’t reach most of them.

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I came so close to the blog visitor goal, I was at 97 for January and as I was finishing up homework around 12:30am I had another visitor technically on February 1st, that’s why the +1 is there. Nonetheless that was a huge achievement for me, I started the blog in late November and had only 7 visitors for the whole month of December. As far as clicks go I haven’t been doing well on blog to amazon, I always hear its just a law of numbers. I guess I just need to get my numbers up and the clicks will come in. Falling short on blog posts came down to time and amount of content I had, but mainly time. I also planned on a friend writing 2 articles for me but that hasn’t happened yet. Side money made it easily with all the recent stock sales and profits I’ve collected from that. Again, with the clicks I think the affiliate sale follow a rule of numbers and I just need to keep pushing until I get to that threshold. The 10X rule and posting about it also came down to time, I’ve been extremely busy with school, fraternity business and working on all my personal goals and picking up my kindle and reading just wasn’t on the priority list. Coming short on forward dividend was mostly on me. I sold and bought a bunch of stock over this duration of time and didn’t allocate for the best dividend stocks but rather went with shorter plays for profits soon. Hitting my 25 IG posts was easy, I could always come up with content for that and just got in a habit of posting in the morning and late at night helping me rack of my following, reach, impressions etc. Instagram followers are a little bit more difficult to come by, I noticed I have lost a decent number of followers as well, so I am not sure what that is all about, but we are going to try to get those numbers up this month. Speaking of which here are my goals for the next 2 weeks.

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They are as ambitious as the last ones I would say, but attainable I believe. I think these goals will come down to how I utilize my weekends. This tends to be the only free time I have, and I normally allocate that to social activities. I can say for certain that affected the end of January goals in a negative way. Tell me what you think!

B^2

Status Update

Hey sorry everyone, I was out of town on a ski trip this last week and didn’t have a chance to post anything. I’m back at school now and while its been hectic getting back I should be able to post more frequently, my goal being every other day or thereabouts. I have a friend that will write an article on Lyft or drop shipping here shortly and he’s had incredible success with both so keep your eyes open for that.

Other than that things have been relatively uneventful. My stash portfolio has been doing incredible its up about $100 in the last 2 weeks (portfolio value of ~$2150 so ~5% increase) and I started an Instagram account for the blog you can follow it @bsquared.website. I’ve been experimenting with Instagram advertising and trying to promote my articles and posts through that. Look for a review of that in the future as I learn more about the subject and experiment with different methods to drive traffic and revenue.

I’ve started reading Grant Cardone’s The 10X Rule: The Only Difference Between Success and Failure, and I would highly recommend that book so far. Look for a review of that here shortly as well as well as some drastic action that I will take as a result. I would also recommend checking him out on YouTube,  he offers lots of advice and motivation and is a great source for information regarding Real Estate if you choose to go that route which I intend to do when I get some more capital.

Also I have several posts that have the opportunity to make me revenue through the blog, including the book review for stock market investing, Discover It credit card, stash app review, acorns app review, Robinhood app review etc. Unfortunately I haven’t made any revenue from these opportunities yet but I think we are getting closer and I expect to make my first dollar from this blog by the end of January. I will of course keep you all updated on that as well.

In summary, buckle up ladies and gentleman, 2018 is going to be a phenomenal year filled with handwork, hardship and opportunities and we should all try to make the most of it.

Best of Luck, B^2