The Math Behind your Goals

I talk a lot about setting goals and what my goals are on this blog and my Instagram page, and while goals give you something to shoot for you must also draw out that goal into something more tangible. Today I will go through some examples of how I wrap my head around my goals and how to do the math on your goals. Let’s start with one of my goals I am working on right now, writing 150 blog posts by the end of 2019. This very post will be number 78, that means I have 72 blog posts to write in 256 days (end of 2019). If you do the math that means I need to write a blog post every 3.6 days or about 2 a week, every week, without fail to reach my goal. When you do the math and break things down it adds clarity what you must do to achieve your goals. Now this goal is cut and dry, I simply must get on my laptop and write about something two times a week. The brainstorming and all of that could be involved but this is a rather simple goal and very one dimensional. Let’s look at something a little bit more complex.

Another goal pertaining to the one above is 1500 blog visitors and 2500 blog views in 2019. I am currently sitting at 176 visitors and 318 views. With 256 days to go that equates to 5.17 new visitors per day and 8.52 views per day. If you extrapolate that out to a month using 30.5 days in a month you get 158 visitors a month and 260 views per month. So now we know what we need to shoot for but how do we get there? I stated above that these goals pertain to each other, over the years I have noticed that the more posts I put up the more views and visitors I typically get so increasing volume on the writing side will increase traffic. Another way to look at this problem is to look at is how does the person viewing my blog post get there? Below you can see that most of my traffic comes from Instagram, google search, and a little bit of Facebook.

blog referers

Let’s further dissect that. Keeping my Instagram presence strong and even pushing on that harder (which I have done recently) will yield better results as far as the data shows. As I increase the volume of articles and write about things people are interested at the time as well as what is known as evergreen content (content that people will forever be searching for i.e. how to save money etc.) I will be able to generate more traffic organically through search engines. I will also be able to better optimize SEO (search engine optimization) by providing more content with more tags and gain more clicks to my articles. When discussing Facebook, I will be the first to admit that it is my Achilles heel of my online life. I normally just post the same picture that I post on Instagram as I do on Facebook. Clearly Facebook’s platform caters to a different type of content than Instagram does, and I simply haven’t put the time and effort into Facebook as I need to. Instagram is obviously the leading platform and with searching being more of a passive grower I should be focusing my efforts toward Facebook with GaryVee’s 79/21 rule. https://www.garyvaynerchuk.com/instagram-for-business-180-strategy-grow-business-brand/

Another aspect to consider is what I write and how that affects traffic. In the picture below all the articles with blue sidebars were written in 2019.

posts by view

There seems to be a trend for newer content especially when analyzing the data on a month to month basis. I also see trends toward reviews, updates, and overviews of what I am doing to be some of the more popular posts. By catering to the viewership and utilizing some of the strategies I’ve mentioned above you can see where I will be putting my time energy and effort to maximize results and to ultimately achieve my goal.

Let’s take a goal that may resonate with people a little bit more and then gives some insight as to how to work with those numbers to make your goal achievable. One of my monetary goals is to have a net worth of $75,000 by the end of 2019. For those of you that are not aware of my background, I am currently a college student that graduates in May and start a full-time job in June.  Considering that and I’ll have a $20,000 net worth when I graduate it is a very ambitious goal. Many of you may be in a similar boat, you want to take your finances to the next level and may have a goal but don’t know how to really get there. So, let’s take a closer look, as I mentioned earlier, I start working in June and I am paid salary now so I can easily calculate my returns every month.

new budget

 

I made the table above, using the 40% rule, getting taxed at 22%, 401k withdrawal of 5% leaves me with a $1750 monthly budget which will be tough but very possible. Now remember I’ll need to increase my net worth by $55,000 in 7 months or so. The 40% rule will get me to about $16,000 including the 2.1% APY I get in my savings account. My 401k will contribute to my net worth to the tune of $2,000. So, if you are keeping up with the math, I’m $18,000 down with $37,000 to go. My Lending Club portfolio assuming some little deposits here and there as well as compounding at 8% a year I can see that going from around $4,750 to $7,000 or so by EOY 2019. My stash portfolio could also see returns similar and can see that rising from $2750 to $4,000 or more. My Robinhood portfolio currently sits at a $9500 account value and with the returns and small deposits down the road could potentially see $12,000 out of that vehicle. So that adds $6,000 to my net worth so only $31,000 to go. This is where the creativity starts to come into effect because I already know I’ll need a side hustle or something to get me to my goal. A side hustle would have to generate $5,000 a month however any extra money is getting invested in some way shape or form so I believe $4500 a month would suffice assuming I can earn solid returns. A side hustle appears to be a must however, I have also considered buying rental property late in 2019. If I can buy something that requires the work and I put some sweat equity into the project I could come out with realized equity in the property also raising my net worth. Now I intentionally made this goal difficult, I did some back of the envelope calculations in January this year when I was setting my goals and looked at $50,000 net worth as being achievable and bumped it up to $75,000 because of the 10X rule and thinking. As always, I’ll keep you all posted on my progress and let you know how it all goes. Thanks for reading and I hope you could find some value behind running the numbers behind your goals and to break it down in smaller time increments like every month or every week rather than the full year outlook. I also hope this inspired you to go for big goals and to stop thinking so small.

Thanks, B^2

 

Stock Portfolio Update 1/23/19

Today I’ll be giving an update on my stock portfolio. The previous blog post about my stock portfolio can be found here* it is from September 14, 2018 and will be briefly recapped below.
Last time I had $9,750 funded in my Robinhood portfolio, today we are sitting at $11,500 funded. This was done by putting my income from the internship into the stock portfolio in late September and October. Previously I had profit and dividends of $670.92, today we are sitting at $1,132.90. Several large sales were made to attain this profit including selling the entire O, Realty Income position. While the numbers above show profit, all earnings have been reinvested back into the account and my account value is below the funded portion not to mention the $1.1k profits in their as well. I have several positions that require more maturity and I believe in 2020 I will be in the black. Below are pictures showing my account, for all side by side pictures, the picture on the left will be from September while the picture on the right will be recent.

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As I am sure you are all aware the markets have been volatile lately and performance hasn’t been the best as of late. As I mentioned earlier in September the account was funded at $9,750, while currently the account is funded to $11,500.

Below I will highlight some of my positions.

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My largest positions is also one of my worst preforming. This is a company and a situation that is getting better but I wouldn’t get my hopes up till 2020 or later. I have cost average down this position substantially and plan to wait on it to recover.

I mentioned ULTA on the last update however the situation hasn’t changed much. Its gone up, down, and sideways and I have used that to my advantage by skimming some profit off the top and buying back the share when it fell. Still waiting for it to reach new highs, price target is going to be reduced from $335 to somewhere around $315-$320 or so.

I sold O, Realty Income, and my total gain is around 22% according to a back of the napkin calculation including dividends and appreciation. While it may not have been the smartest move since I try to stick with my dividend stocks I felt that at the time it was towards the high end of the spectrum and I needed to cost average down other positions. Most of the updates this time around revolve around cost averaging positions. As we approach the end of this article take a look at the final two tables and look at the average price per stock in some of these positions. With the stock market shakeout/weakness I tried to take advantage of the sale and buy where I thought I could expect future appreciation.

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Apple was a hot topic back in September with my screenshot showing a $221 stock price. We all know how that turned out and I’m still holding and collecting dividends on it.

Ford is another position I cost averaged down on, it also helped supplement my dividend income from the sale of O. In September I was holding Ford at $10.74 @ 100 shares, today I’m holding 150 shares at $10.00 yielding 6% on the dividend.

I always gotta harp on my best pick of 2018 so far, P&G still killing it after a good earnings report. Wish I had bought about 10 shares instead of 2 but we live and we learn and I have made some pick mistakes in my investing career that’s for sure.

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Dividends are rolling in strong for 2019 after an incredible December. Look for an update on those soon. Other notable mentions as far as my stock portfolio. I cost averaged JD and BABA on weakness as well as FB, and ROKU. I believe these will be great positions in the future so long as I hold while the markets do their thang.

It’s been a rock end to 2018. Here’s to hoping 2019 goes better. Couple of quick notes, thanks you for reading this as always, feel free to drop a comment in the blog or on IG. Pending how my taxes go there may be some changes my accounts will have to undergo. I will keep you all updated and try to keep Uncle Same happy.

Lastly, below are the full spreads of m Robinhood account

Thanks

B^2

OLD

stock port

NEW

sp 12319sp2 12319

 

Premier Roofing Overall Review

Alright the long-awaited Premier Roofing Review is finally here. It’s been long delayed I wanted to wait until I was finished with my time at Premier Roofing and after my email account was shut down, I believe we are there. That and I kept putting this one off and dragging ass on blog posting so I apologize for that.

Let’s see if I had to summarize working for Premier Roofing Company as a Field Sales Representative, I would say it is very rewarding hard work if you are successful at it. If you are not successful, it’s going to be rough. There are lots of variables affecting your success and some are out of your control like if there is light or no hail, HOA no soliciting in your neighborhood, bad neighborhood not very open, insurance adjusters not passing roofs, etc.

There’s not much you can do about some of those, no matter how good you are at sales and door knocking. There is just a certain amount of luck and circumstance you need to go your way. So, if you do not have these things going for you at the very beginning your confidence will get crushed and you will get discouraged easily.

I can say this from personal experience that my first 3 blocks were not hot, all in all I sold 2 roofs and one fell through and the other was extremely slow. Fortunately, the next several blocks picked up for me, but you see where I am coming from and how demoralizing that can be especially on a commission only pay.

Now of course if you suck at people skills, or you suck at sales, or you do not learn the training material or take it seriously you will also have a tough time. This should be given, you can’t show up on the front door of a house and be mumbling or stumbling all over your script or don’t have responses to any objections. You will clearly fail.

So, I highlighted some of the potential issues and pitfalls you may face with this job lets get to the good stuff. I think first and foremost would be the compensation, now obviously its commission based so if you don’t sell you don’t get paid however I think with the 6 week draw pay guaranteed is a really great policy that helps new sales reps get their feet under them and start making the sales and getting to the 2nd tier of the pay scale to start bring in some money.

For those of you who may not know the pay scale I worked with as an intern was $100 for a signed contracts with a claim number, $200 for when the roof is put into production, and for interns only we received $200 flat rate commission for when the roofs were built rather than the commission payout that the full time reps received since we were temporary workers and the insurance payout process is lengthy. This works out to $500 for a completed roof. Between the draw pay, all the various steps and payments throughout the process, and my $3,000 back to school  bonus for hitting a production target(30 roofs in production),  I made $22,200 this summer not including taxes. This has been way more lucrative than any of my previous internships or co-ops. It should be noted that I also took about a week-long vacation in the middle of the summer, however I also was closing deals after I returned to school. Altogether a fantastic earning opportunity when successful, to gauge my success I was the 6 or 7th top sales rep when I left out of 192 that were working throughout this season.

Sales itself is a great opportunity for you to learn people skills, how to build confidence, build value, work on conflict resolution, and learn how to deal with rejection. I think all these opportunities listed above are amplified with door to door sales because there is no medium to mitigate the emotion, it is in your face rejection. If you don’t have tough skin this will be challenging to overcome. I can tell you first hand that some of the rejections I received and some of the deals that fell through really stung and really got into my head.

I learned a lot about perseverance with this internship. As an independent contractor we have the freedom to work when we want however when you don’t sell you don’t get paid and when you don’t go out there and knock doors you won’t make any sales. I can tell you there were many days where I pulled up to my street in my car and I did not want to get out the car and go knocking. Even worse was when you were going through the same street for the 5th or 6th time trying to get in front of more people and knowing people were avoiding you or were simply tired of seeing you walk on their street. That was a tough pill to swallow and I hated it more than anything.

I learned how to hustle in this internship. Previously in my prior work experiences you punched the time clock and started making money and whether you were working or not it didn’t matter because that clock was still ticking. With Premier there was no clock just agreements and PFYNR’s and COC’s, those were the payment scales. There were weeks when I walked away with barely anything to show for it and there were weeks that made me feel on top of the world. We were always hustling though, the top producers, the top sales reps, Saturday’s and Sunday’s till dark. We took meetings in the mornings and got our paperwork all together and door knocked and sold all afternoon. Nonstop all summer with little to no breaks. I even confirmed a sale (got the claim number) in the Atlanta Airport on the way to my vacation destination!

I believe that covers my experience from head to toe. Overall it was an incredible lucrative experience. I don’t think I will return to Premier Roofing though. I believe with my level of education and my skill set that I would be better off to pursue a different kind of sales role or a different role all together. Also roofs in the summer of Kansas City are hot and that really sucked. I do appreciate the opportunity and I am glad I could do as much as I did while I was there. I am slightly disappointed though, I had told my supervisor and sales manager that I wanted to make 30 sales that summer. I lied about that, the real target was 50 sales and I just didn’t want to come off as a cocky asshole, I got to 47 sales. In my final push to get my last sales I got frustrated with a customer and went a little too far with a prank regarding dropping off my business card. I am sorry for that and how inappropriate that was of me however I think basic communication on both parties would have prevented that issue from ever occurring.

I also feel like I left a lot of sales on the table and could have performed better during portions of my summer. I think I took a few too many days off and gave up and went home too early on occasion. Had I pushed myself to the max I think I would have been able to hit my target of 50 sales and perhaps made it to the top of the sales leaderboard which would have been my top goal. Nonetheless I think my performance showed that I am an adequate sales representative for Premier Roofing and I learned a lot from them and I hope I did enough to help them.

If you have any questions regarding my internship or Premier Roofing, please feel free to leave a comment.

 

Thanks,

B^2