I talk a lot about setting goals and what my goals are on this blog and my Instagram page, and while goals give you something to shoot for you must also draw out that goal into something more tangible. Today I will go through some examples of how I wrap my head around my goals and how to do the math on your goals. Let’s start with one of my goals I am working on right now, writing 150 blog posts by the end of 2019. This very post will be number 78, that means I have 72 blog posts to write in 256 days (end of 2019). If you do the math that means I need to write a blog post every 3.6 days or about 2 a week, every week, without fail to reach my goal. When you do the math and break things down it adds clarity what you must do to achieve your goals. Now this goal is cut and dry, I simply must get on my laptop and write about something two times a week. The brainstorming and all of that could be involved but this is a rather simple goal and very one dimensional. Let’s look at something a little bit more complex.
Another goal pertaining to the one above is 1500 blog visitors and 2500 blog views in 2019. I am currently sitting at 176 visitors and 318 views. With 256 days to go that equates to 5.17 new visitors per day and 8.52 views per day. If you extrapolate that out to a month using 30.5 days in a month you get 158 visitors a month and 260 views per month. So now we know what we need to shoot for but how do we get there? I stated above that these goals pertain to each other, over the years I have noticed that the more posts I put up the more views and visitors I typically get so increasing volume on the writing side will increase traffic. Another way to look at this problem is to look at is how does the person viewing my blog post get there? Below you can see that most of my traffic comes from Instagram, google search, and a little bit of Facebook.
Let’s further dissect that. Keeping my Instagram presence strong and even pushing on that harder (which I have done recently) will yield better results as far as the data shows. As I increase the volume of articles and write about things people are interested at the time as well as what is known as evergreen content (content that people will forever be searching for i.e. how to save money etc.) I will be able to generate more traffic organically through search engines. I will also be able to better optimize SEO (search engine optimization) by providing more content with more tags and gain more clicks to my articles. When discussing Facebook, I will be the first to admit that it is my Achilles heel of my online life. I normally just post the same picture that I post on Instagram as I do on Facebook. Clearly Facebook’s platform caters to a different type of content than Instagram does, and I simply haven’t put the time and effort into Facebook as I need to. Instagram is obviously the leading platform and with searching being more of a passive grower I should be focusing my efforts toward Facebook with GaryVee’s 79/21 rule. https://www.garyvaynerchuk.com/instagram-for-business-180-strategy-grow-business-brand/
Another aspect to consider is what I write and how that affects traffic. In the picture below all the articles with blue sidebars were written in 2019.
There seems to be a trend for newer content especially when analyzing the data on a month to month basis. I also see trends toward reviews, updates, and overviews of what I am doing to be some of the more popular posts. By catering to the viewership and utilizing some of the strategies I’ve mentioned above you can see where I will be putting my time energy and effort to maximize results and to ultimately achieve my goal.
Let’s take a goal that may resonate with people a little bit more and then gives some insight as to how to work with those numbers to make your goal achievable. One of my monetary goals is to have a net worth of $75,000 by the end of 2019. For those of you that are not aware of my background, I am currently a college student that graduates in May and start a full-time job in June. Considering that and I’ll have a $20,000 net worth when I graduate it is a very ambitious goal. Many of you may be in a similar boat, you want to take your finances to the next level and may have a goal but don’t know how to really get there. So, let’s take a closer look, as I mentioned earlier, I start working in June and I am paid salary now so I can easily calculate my returns every month.
I made the table above, using the 40% rule, getting taxed at 22%, 401k withdrawal of 5% leaves me with a $1750 monthly budget which will be tough but very possible. Now remember I’ll need to increase my net worth by $55,000 in 7 months or so. The 40% rule will get me to about $16,000 including the 2.1% APY I get in my savings account. My 401k will contribute to my net worth to the tune of $2,000. So, if you are keeping up with the math, I’m $18,000 down with $37,000 to go. My Lending Club portfolio assuming some little deposits here and there as well as compounding at 8% a year I can see that going from around $4,750 to $7,000 or so by EOY 2019. My stash portfolio could also see returns similar and can see that rising from $2750 to $4,000 or more. My Robinhood portfolio currently sits at a $9500 account value and with the returns and small deposits down the road could potentially see $12,000 out of that vehicle. So that adds $6,000 to my net worth so only $31,000 to go. This is where the creativity starts to come into effect because I already know I’ll need a side hustle or something to get me to my goal. A side hustle would have to generate $5,000 a month however any extra money is getting invested in some way shape or form so I believe $4500 a month would suffice assuming I can earn solid returns. A side hustle appears to be a must however, I have also considered buying rental property late in 2019. If I can buy something that requires the work and I put some sweat equity into the project I could come out with realized equity in the property also raising my net worth. Now I intentionally made this goal difficult, I did some back of the envelope calculations in January this year when I was setting my goals and looked at $50,000 net worth as being achievable and bumped it up to $75,000 because of the 10X rule and thinking. As always, I’ll keep you all posted on my progress and let you know how it all goes. Thanks for reading and I hope you could find some value behind running the numbers behind your goals and to break it down in smaller time increments like every month or every week rather than the full year outlook. I also hope this inspired you to go for big goals and to stop thinking so small.